Granted, this is much less than 37 steps, but still puts the onus on the user to reconcile help from an article with where the action needs to take place. Maybe not, because we are still being directed like this: Has that world leapfrogged over the MapQuest era that it (supposedly) missed? Is modern-day SaaS a 'Google Maps' experience? Now let’s shift gears to modern technology and specifically to the abundance of new SaaS products on the market today. And we certainly don’t have the patience to get lost now that it’s exponentially easier to stay on course. ![]() ![]() We won’t even know the address of point B until we get in our car and Google it. We will not pull out the atlas we (hopefully) recycled decades ago. What Google did to personal travel exemplifies the market shift we all know and love: people expect products to do more for them. ![]() These were all accepted challenges, because what was our alternative?įast-forward to 2018 and thanks to Google Maps-RIP everything that once lived on paper. And if your driver was anything like my father, getting lost a few times got factored into the expected arrival time. In the trunk of every Toyota Corolla once lived an Atlas of America-300 pages long and challenging the threshold of how small text can be before it is painfully illegible.
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